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Unlock 70x ROI: How Top Scout Users Book 25+ Meetings Weekly

  • Writer: Drew Fabrikant
    Drew Fabrikant
  • 6 days ago
  • 5 min read

When you sign up for Scout, the biggest question on your mind is likely: "How can I book more meetings, faster?" You're in the right place! Scout gives you the tools—but your strategy unlocks the results.


Top users don’t stop at one or even two emails. They build multi-touch, multi-channel outreach systems—and that’s how they consistently book 25+ meetings a week.

Today, we'll walk you through the core setup that leads to faster results, covering how to find the best local leads, launch personalized 1:1 outreach at scale, and book more appointments faster. We'll also share pro-tips and common mistakes to avoid.


The Fastest Way to Book More Meetings: Persistent Multi-Touch Outreach


The number one question we get at Scout is, "What's the fastest way to start booking meetings?" The answer is clear: continued follow-up and outreach over multiple channels. 


Salesforce data indicates that most people only reach out about one and a half times. However, Scout's most successful users follow up four to six times, utilizing email, SMS, and even retargeting.


Let's break down the impact of this approach:


  • Just loading contacts without any automation: This typically delivers a 1-2x ROI.

  • Using Scout's email sequences: This should get you to a 4-6x ROI.

  • Using Scout along with other methods of outreach: This has been shown to achieve an over 70x+ ROI!


We're going to show you how to build the right segments, templates, and consider additional actions to help you achieve these impressive numbers.


Your AI Prospecting Assistant: Scout Step-by-Step


Think of Scout as your AI prospecting assistant. It can research to find your ideal customers, look up their contact information, personalize outreach, and continue to follow up on autopilot.


"Scout didn’t just give us one-off results. It helped us stock our pipeline with serious leads."


Let's walk through how Scout helps you choose your area and audience, customize your message, and launch automated outreach:


  1. Step 1: Get Signed In: Sign in with the email address you want to use for sending and as your primary billing account. You can always add more accounts later.


  2. Step 2: Find the Best Local Leads:




    • Navigate to the Contacts section and start building your lists.


    • Use these tools:


      • Segments: Think of segments as broad categories or groupings of your potential leads. These might be based on industry, company size, or other high-level criteria relevant to your business. Many segments have been pre-built for you, but others, who require more specificity, may use filters.

      • Filters: Filters allow you to drill down into those segments with greater precision. This is where you can refine your search based on specific attributes like age, income, children's ages, demographics, home characteristics, triggers and even observed behaviors like real estate listings, or job searches.

      • Locations: This is crucial for local businesses. Scout allows you to pinpoint your search to specific geographic areas, ensuring your outreach is highly relevant to local prospects.


    • Balancing Specificity with Volume: While it might seem intuitive to be as specific as possible, the most successful Scout users understand a critical balance:


      • Avoid Hyper-Targeting: Being too specific with your filters can significantly limit the number of available leads, leading to a "too hypertargeted" situation where you don't have enough prospects to reach out to.

      • The "Spray and Pray" Trap: Conversely, being too broad ("spray and pray") can result in a large, but largely irrelevant, list of contacts. This wastes your time and resources.

      • The Sweet Spot: The key is to define your ideal customer clearly but allow for enough volume to sustain your outreach efforts. This often means running multiple, slightly varied searches rather than one overly complex one.


    • Harnessing the Power of Intent Data:


      • "Intent" is a powerful feature within Scout that allows you to prioritize leads based on their behavior or expressed interest. This means you can overlay information with recent activities, such as visiting certain web pages, downloading specific content, or engaging with competitors.

      • Why Intent Matters: Leads demonstrating high intent are often "warmer" prospects, meaning they are more likely to be receptive to your outreach and further along in their buyer's journey. Focusing on these leads can significantly increase your conversion rate


  3. Step 3: Build Your Email Workflows:


    • Scout offers tried-and-true email templates, many built by professionals in the space, that balance the key elements of great email outreach.

    • Add Contacts: A suggested starting point is 350 contacts. This allows for 8-12 outreach attempts per day, and with phone numbers, it's a manageable number to reach out to without feeling overwhelmed. It's also a great number to start seeing real results.

    • You'll see templates and merge tags to personalize your emails.

    • Emails are batched out, and you can control when they go out. Remember to name your campaigns effectively and ensure they continue to run for persistent outreach.


    • Step 4: Automating Your Lead Generation:


      • One of Scout's time-saving features is the ability to set your searches to automatically refresh. This ensures that your lead lists are constantly updated with new, relevant prospects without manual effort.

      • Benefits of Auto-Refresh:


        • Always Fresh Leads: You'll consistently have a pipeline of new contacts.

        • Time-Saving: Reduces the manual effort of repeatedly running the same searches.

        • Scalability: Supports ongoing outreach campaigns without interruption.


      By thoughtfully utilizing these features within Scout, you'll be able to consistently find high-quality local leads, setting a strong foundation for your automated 1:1 outreach and, ultimately, booking more appointments.


      Amplify Your Impact: Layering Outreach Channels



      To truly amplify your impact and book more appointments, layering your outreach channels is key. Beyond Scout's robust email capabilities, consider these additional strategies:


    • 📞 Phone Outreach: Utilize contact information to schedule targeted call lists. Leverage data insights from Scout, such as Open and Click notifications, to personalize your scripts. If you need more information, tools like FastPeopleSearch can assist.


    • 💬 Text Messaging Campaigns: Send personalized SMS messages using contact details and engagement history. Automate follow-up messages based on recipient interactions.


    • 👤 Social Media Targeting: Reaching out via social channels is a fantastic way to connect. If you have someone's email, you can search for their LinkedIn, Facebook, and Instagram profiles using tools like Spokeo.


    • 🔃 PPC / Retargeting: Export your segmented lists from Scout to create custom audiences for PPC campaigns on platforms like Google or Facebook. With instant notifications for opens and clicks, you can retarget website visitors and email openers with personalized ads.


    • 👯‍♀️ Lookalike Audiences: Use Scout's data to create lookalike audiences on platforms like Facebook and Google, even if you don't have a massive amount of data to start. This helps identify and target users similar to your best-performing contacts.


    • 📬 Direct Mail Campaigns: Generate mailing lists from your database for targeted physical mail. Personalize direct mail content using data insights for higher engagement. Services like Send Notes Written In Pen Automatically can help.


    • 📺 Personalized Video: Create and send personalized video messages using contact details. Tailor content based on individual preferences and past interactions. Loom is a great free screen recorder for this.


    • 🤖 AI-Driven Video Outreach: Leverage AI to create personalized video content for each contact, customizing messages based on data to improve engagement. Sendspark is an example of a tool that can assist with this.




Once we selected the first template, we tweaked it a little bit, and we were off to the races...


By combining Scout's powerful automation with a multi-channel, persistent outreach strategy, you'll be well on your way to booking more meetings and seeing incredible ROI. For additional insights and strategies, explore resources on engaging with prospects and customers.


There's absolutely no way that I would have been able to get in touch, had it not been for Scout.

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