Scout Wins Inman’s 2025 Best of Proptech Award — And Here’s the Data That Shows Why

We provided the data and insights, and Inman delivered the trophy. Let's dive in.

We’re proud to share that Scout has been recognized by Inman as a 2025 Best of Proptech Award winner in the category Data & Intelligence Platforms — an honor highlighted in Inman’s official announcement

Our mission has always been to turn incomplete, disjointed consumer data into a unified, AI-enhanced profile that organizations can rely on — delivering the clarity needed to reach the right consumers earlier.

Why This Award Matters

The Data & Intelligence Platforms category centers on companies that are redefining how the industry understands people — not just properties. Scout’s recognition by Inman reflects the strength of our core promise: giving professionals the data they need to reach the right consumers, at the right moment, with confidence. Our platform unifies:

• 256M consumer profiles with 550+ attributes

• Real-time enrichment (name + email → full profile in milliseconds)

• AI-powered intent signals that track real browsing and shopping behavior

• Monthly updates across demographic, behavioral, household, and financial data

• Pre-built tags like likely seller, likely buyer, HELOC interest, refinance intent, downsizers, assumable mortgage, and dozens more

All of this means Scout helps companies recognize opportunity early, build precise audiences, and act with clarity — whether in real estate, lending, insurance, proptech, or any consumer-facing vertical.

Real Examples of Scout’s Intelligence: Mortgage Intent Trends

To show exactly what this award represents, the following section highlights a series of charts that will appear in this article — a complete carousel covering multiple dimensions of U.S. mortgage-related consumer behavior.

These include:

• Homebuyer activity

• General mortgage exploration

• HELOC interest

• New-home mortgage demand

• Overall mortgage readiness

• Refinancing consideration

• Reverse-mortgage awareness and engagement.
  

What These Charts Show

Across all charts, the trends reveal how consumers shift between different phases of the mortgage decision journey:

• Top-of-funnel behavior (Awareness, Exploring, Education)Shows how many people are beginning to engage with a product or thinking about future options.

• Mid-funnel behavior (Research, Shopping, Strong Intent)Indicates how many consumers are actively evaluating products, rates, or programs.

• Lower-funnel behavior (Ready, Application-proximate signals)Identifies which groups are closest to taking action.
  

While each mortgage product behaves differently — HELOC demand does not mirror refi demand, reverse mortgage interest does not mirror new-home intent — the structure of these charts allows companies to clearly see:

• where momentum is building,

• where attention is cooling,

• how seasonality or market changes are affecting product interest,

• and where future transactions will likely emerge.
  

This is the type of intelligence that helps explain why Scout was included among the winners in Inman’s Best of Proptech Awards announcement.

How Companies Can Use This Intelligence

Here’s how different industries can act on these patterns:

🏠 Real Estate Brokerages: Identify ZIP codes where mid-funnel homebuyer or new-home activity is increasing. Place agents and marketing spend where momentum is forming.

💰 Mortgage Lenders: Trigger targeted nurture flows when early-stage categories (Exploring, Education) expand. Activate sales outreach when Shopping or Strong Intent begins rising.

🏛 Banks & Credit Unions: Use changes in HELOC, refi, or reverse-mortgage charts to forecast product demand and shift promotional strategies accordingly.

🛠 Home Services, Title, Insurance: Lower-funnel activity is often a precursor to transactions — a cue to time outreach and position offerings ahead of competition.

📱 Proptech Platforms: Layer mortgage intent into product recommendations, matching models, or consumer scoring.

This is where Scout excels: delivering intelligence that connects macro-signals to micro-action.

What’s Next for Scout

Winning an Inman Best of Proptech Award is an incredible milestone — but it’s just the start.

In 2026, Scout will continue expanding across:

• deeper consumer-behavior scoring

• more integrations

• richer enterprise collaboration tools

• new ways to activate data directly within workflows
  

Each step moves us closer to our goal: building the most intuitive, accurate, and actionable intelligence platform in the market.

Thank You

To Inman for the recognition, to our users for trusting us with their growth, and to the Scout team for building with precision, creativity, and discipline.

Here’s to the future of data intelligence — and to making it usable for everyone!