🤖 The Automated Agent: How to Send AI Video Outreach with Scout, HeyGen and n8n
- Drew Fabrikant
- Oct 20
- 4 min read
Tired of sending static emails that get lost in the inbox? In today's competitive world of marketing, standing out means getting hyper-personal, and nothing is more engaging than a video message.
But sending a custom video to every prospect? That sounds like a full-time job.
Fortunately, modern automation tools allow you to combine predictive data with AI video generation to create a scalable, personalized outreach system. Below is the blueprint for creating a powerful, evergreen workflow using Scout (for data), n8n (for automation), and an AI video platform like HeyGen (for content).
The Core Concept: Data + Automation = Conversion
The challenge with personalized outreach is scaling it. You need three things to make this work seamlessly:
Precision Data (Scout): You need to know who to target (e.g., downsizers, motivated sellers) and what to say (e.g., their property details, years in home).
AI Video Generation (HeyGen): You need a tool to create a professional, custom-scripted video using an AI avatar in seconds.
The Orchestrator (n8n): You need an automation platform to connect the data to the video generation and the delivery, so the entire process runs without you lifting a finger.
By combining these, you can instantly turn a new lead in your farm into a prospect who receives a video tailored specifically to their situation.
The 4-Step N8N Blueprint for AI Video Outreach
Here is the step-by-step workflow you can build in n8n, the powerful, open-source automation platform:
The first step in your workflow is feeding n8n the precise contact data it needs. You have two primary options, depending on how you prefer to manage your leads:
Option A: Inbound Webhook (Real-Time Leads)
Best For: Capturing leads as soon as they fill out a form (e.g., a "Downsizing Guide Download" page).
Action: When a prospect submits a form, the lead data is sent directly to an n8n webhook.
Scout Node: Scout will enrich data about the lead to personalize your outreach or fill in the missing pieces (e.g., Address, City, State, Age, Propensity, Demographics).
n8n Node: Use the Webhook node to instantly kick off the workflow for a single contact.
Process: This delivers a personalized AI video message moments after the lead is submitted, maximizing speed-to-lead.
Option B: Scout List Sync (Targeted Outreach)
Best For: Activating outreach to a targeted list of high-intent prospects identified by Scout (e.g., "Downsizers Actively Shopping").
Action: Export your pre-filtered list from Scout and sync it to a database or spreadsheet (like Google Sheets or a CRM).
n8n Node: Use a Google Sheets or CRM node (e.g., HubSpot, Salesforce) scheduled to check for new rows/entries hourly or daily.
Process: This turns your predictive list into a scalable, automated campaign.
In both scenarios, the n8n workflow instantly captures crucial data points required for personalization, such as [First Name], [Property Address], [Estimated Value], and [Email].
Step 2: The Brain (GPT/AI: Personalized Script)
The raw data is good, but it's not a compelling video script. The next step uses a Large Language Model (LLM) to craft a personalized, high-conversion message.
Action: Feed the data from Step 1 into an AI model.
n8n Node: Use an OpenAI (GPT) Node with a custom prompt.
Sample Prompt: "You are a professional real estate agent. Write a 45-second script for an AI video message to [First Name] at [Property Address]. Acknowledge that the property is valued at [Estimated Value] and that many neighbors in their situation are considering downsizing. The goal is to offer a personalized consultation to review their timeline. Keep the tone friendly and authoritative."
Output: A clean, persuasive video script is generated for the next step.
Step 3: The Video Engine (HeyGen: Generation)
Now that you have the perfect script, you feed it directly into the AI video platform.
Action: Use the generated script to command HeyGen to create the video.
n8n Node: Use an HTTP Request Node or a dedicated HeyGen Integration Node to send the script and the ID of your chosen AI avatar (which you pre-select in HeyGen).
Process: HeyGen uses the script to generate a professional video of your avatar speaking the personalized message.
Output: A hosted URL link to the finished video.
Step 4: The Delivery (Scout/CRM: Automated Email)
The final step is to deliver the video into the prospect's inbox via a personalized email.
Action: Send the video link to the prospect's email address.
n8n Node: Use a Scout Email Node (if available) or an Email/CRM Node (like Gmail or an external CRM connector).
Email Content: The email should use the prospect's [First Name] and include the personalized video link. A great tactic is to use a GIF thumbnail of the video to maximize the click-through rate.
The Result: The prospect receives a personalized, high-production-value video that stands out immediately, proving you know their needs (The 'Know Me' Principle).
🚀 Why This Strategy Works
This automated workflow is the definition of working smarter, not harder, for several key reasons:
Maximum Personalization at Scale: You achieve the 1:1 personalization of a manual video message, but you can automate the process for dozens or hundreds of leads per month.
Instant Authority: A video message establishes instant rapport and credibility, building trust faster than text alone.
Evergreen Lead Flow: Once the n8n workflow is running, it creates a "listing machine that never forgets to follow up," ensuring every qualified lead gets a unique, powerful piece of outreach the moment they trigger your criteria.
To see this exact workflow in action and start building your own, be sure to watch the full tutorial provided by Ryan Nolan:
🎬 Watch the Full n8n/Scout/HeyGen Tutorial
📁 Download the JSON file to Import into n8n
👉 Ready to Dominate with AI Video?
Start using data and automation to own your niche today
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