Sales people are always trying to build and market their personal brand and they are always looking for the "easy button." Take real estate agents, for example, who swim in a sea of 1.6 million REALTORS®... how do they do it?
We often hear about solutions like automated texts, emails and direct mail to reach a larger audience. However, this often leads to angry customers and unsubscribes due to the nature of "evergreen" content. The balance between personalization and ease of content creation feels like a tight-rope walking exercise 1,000 ft in the air! On one side, there's scalable success. On the other? You annoy current and prospective clients with information that's not relevant or personal.
So, here are some tips to create value driven content without coming off as spammy:
- Target Marketing: Identify your niche whether that be first time homebuyers, military relocation, equestrian properties etc., segment your audience and focus on creating content that is relevant to your target audience.
- Personalized Outreach: take the time to personalize your content using "your personality style", so that it sounds like you and speaks to the individual. This could be as simple as addressing them by name or mentioning something about their specific situation.
- Value driven content: make sure that your content is providing value to the reader. This could be in the form of local events, a Starbucks gift card just because or even just an interesting story.
By following these tips, you can avoid annoying your sphere of influence and ensure that you stay at the top of their "feed."