In a matter of days, the AI-powered ChatGPT - backed by Elon Musk - made waves, reaching the one million user mark lightyears faster than the milestone that took Twitter nearly 2-years to achieve.
Custom avatars from Lensa AI are taking over Instagram feeds and companies like Jasper are turning into household names. So if wasn’t clear enough, it’s now “game on” to find ways to use generative AI technology in real estate to win.
But, with everyone racing to gain an advantage, what can you do to compete?
Here are four ways that the best agents and brokers are using generative AI-based technologies to create an edge.
1. End writer’s block forever: With a simple prompt, like “write a blog post on why purchasing a home makes sense in a rising interest rate environment” you’ll save hours and never be at a loss for words.
2. Plan your entire social media calendar in minutes: We all understand how time-consuming and exhausting it can be to constantly come up with fresh social media content. For real estate professionals, platforms such as Twitter, Instagram, and Facebook can be all-consuming. However, with the help of AI, you can now plan your entire social media calendar for the year in minutes. This will free up your time, allowing you to focus more on engaging with prospective clients.
3. Build new prospecting lists: Imagine how powerful it would be if AI could identify your next buyers and sellers. With the right data and a few tweaks, it can absolutely do this – and if you want to take it even further, connect a data set (like local homeowners) and watch your list of prospects grow.
4. Draft emails and postcards in no time: Every real estate agent understands the challenge of staying in touch with both their current and past clients. Fortunately, the progress made in Natural Language Processing (NLP) has been remarkable. Thanks to cutting-edge technologies such as GPT-3 (Generative Pre-trained Transformer 3) and deep learning, much of the hard work is done for you. In fact, GPT-3 is so advanced that it has been known to fool Google developers. You can be sure that your clients won’t be able to tell the difference.
How do you get access to all of this technology?
While new technologies can often seem overwhelming, companies like Scout are making them simpler to use in your daily business. Whether you’re looking to build new prospecting lists, engage new customers, or reach back out to old ones, generative-AI can save hours (if not weeks) of research and outreach and help you surpass your revenue goals in no time.