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Are Email Bouncebacks Normal In Marketing?

When sending emails, emails can sometimes bounce back, leading to frustration and wasted time - but email bouncebacks are totally normal. Understanding the reasons why emails may bounce, as well as taking certain precautions can help to ensure that emails are delivered to their intended recipients.

According to Campaign Monitor, generally, a bounce rate of less than 5% is considered acceptable, while anything over 10% is considered high. This is why Scout take precautions to partner with only the most reputable data providers and to clean and validate that data using third party email cleaning platforms, like emailable - who boast 99% accuracy!

Why do emails bounce?

There are several reasons why an email may bounce, including incorrect email addresses, blocked email addresses, or overloaded mail servers. It’s important to ensure that the email address you are sending to is correct, and that the recipient’s mail server is not blocking emails from your domain. If a mail server is overloaded, emails may be delayed, or the server may reject the message altogether.

When sending emails, it’s important to keep in mind the frequency of emails being sent. If too many emails are sent in a short period of time, mail servers may start to block or reject emails from your domain. It’s also important to keep track of emails that have bounced back, and to avoid sending emails to those addresses in the future.

Finally, it’s important to keep an eye out for warning signs that emails are not being delivered. If you start to notice that emails are taking longer than usual to be delivered, or if emails are being bounced back, it may be time to look into the issue.

Overall, emails can sometimes bounce back, and it’s important to understand the reasons behind this and to take precautions to ensure that emails are delivered to their intended recipients. By taking the necessary precautions, senders can help to ensure that their emails are delivered successfully.

Where is email data obtained from:

Zero-party data is data that is directly provided to an organization by its customers. This can include information such as preferences and interests, or any other data that the customer provides directly to the organization. This type of data is the most valuable, as it is directly provided by the customer, and is therefore the most accurate.

First-party data is data that is collected by an organization from its own systems. This can include website analytics data, or any other data that is collected directly by the organization. This data is usually much more reliable than third-party data, as it is collected directly by the organization, and is therefore more likely to be accurate.

Third-party data is data that is collected by an organization from external sources. This data is usually less reliable than first-party data, as it is often collected from sources that are not as closely monitored as the organization’s own systems. This data can include email lists purchased from data brokers, or any other data that is collected from external sources.

Data brokers collect data from a variety of sources, including the internet and other third-party sources. This data is then packaged and sold to organizations for various purposes, including email marketing campaigns. However, it is important to note that this data is not always reliable, and can often lead to high bounce rates.

How does Scout protect the data from being bad?

To help ensure the accuracy of third-party data, organizations can use a variety of techniques to verify the data before using it for email marketing campaigns. These techniques can include using third-party email validation services like emailable or Zerobounce (which Scout uses), which can help to identify invalid email addresses before they are used. We also have internal matching that looks for signals that might tip off the system as to a bad or incorrect email and we stop that email from being used.

Additional Tips to stay out of the SPAM box:

  1. Personalize each emails

  2. Randomize and batch out your sending times

  3. Maintain your email list hygiene (like Scout cleans and scrubs thwm for you)

  4. Avoid spam-trigger words (i.e. FREE or OFFER)

  5. Don’t settle for free sender domains like

  6. Keep your lead list, magnet, and CTA relevant

Overall, it is important to understand the different types of data that are used in email marketing, and the potential impacts that they can have on email bounce rates. Organizations should strive to use the most accurate and reliable data possible, and should verify the data before using it for email marketing campaigns. Doing so will help to ensure that the email marketing campaigns are successful, and that the bounce rates are kept to a minimum.


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