What Is Data Enrichment & How Can It Help Me Grow?

As the world becomes more and more digital, the importance of data enrichment grows.


We've all gotten them before... the webforms that dress up as real leads. They hide their contact information and make your job even harder! Or sometimes it's just an honest mistake and a misspelling or an old email address or phone number saved in their auto-complete.


Well, there's a way to pull off the cloak of anonymity... and it's called Data Enrichment!




Data enrichment is the process of adding value to data, making it more useful and informative. Enriching data can make it easier to understand, more accurate, and more valuable.


There are many reasons why salespeople might want to enrich their data. For example, they might want to add customer contact information to their leads list in order to better follow up with potential customers. Or, they might want to add location data to their customer list in order to target their marketing efforts more effectively.


Specifically, it can help you:


-Make better decisions: When data is enriched, it can provide more insights and allow you to make better-informed decisions.


-Improve customer experiences: Enriched data can help you personalize customer experiences and target them more effectively.


-Drive growth: Data enrichment can help you identify new opportunities for growth and expansion.


-Stay ahead of the competition: With more insights, you can stay ahead of the competition and better position yourself to seize new opportunities.


-Improve sales productivity and effectiveness: It can help salespeople focus their efforts on the most promising leads, and it can help them better understand their customers



Overall, data enrichment is a powerful tool that can be used to improve sales performance. It can help salespeople save time, make better decisions, and ultimately close more deals. If you're not already using data enrichment, now is the time to start.


What makes Scout different from other enrichment tools and services?


Well, first off, you’re not going to get a bunch of stale data that was pulled from who knows where…


Scout makes finding information so simple. Our database was built for outreach and its high accuracy rates mean you’ll spend more time receiving the right contact details instead of getting endless “email not found” notifications (and more importantly, staying out of Spam Jail… which is a real place).

Having the right information allows you to focus on your sales pitch and building relationships with clients, rather than trying to track down the right contact.

Take our customers at Compass or Coldwell Banker, who signed up for Scout and were able to put our data to work to generate tens of thousands of dollars in revenue, triple the number of prospects in their pipeline, and save hours. They struggled for years to find the right tools to generate new deals in their pipeline, resorting to PPC leads, social media outreach on Facebook and Instagram, looking up contact information in the WhitePages, and doing it all manually. Once they started using Scout, they were able to book more appointments with customers and close more deals!




Key Takeaways:

-Data enrichment is a vital part of a salesperson’s day-to-day activities, but it can be a total time-suck!
-Data tools like Scout can help you save time, grow your revenue, and improve your effectiveness.
-Data is only as good as what you do with it! Whether it’s email outreach, picking up the phone, or sending a text message, the data is only the beginning.