If you're like us, you probably stare at lists of thousands of contacts and agonize over narrowing down who your ideal customer actually is.
Let's be honest, it would be nearly impossible to combine all of the information available about your customers and prospects, enter it all in an organized spreadsheet, and then try to figure out a way to make it useful for sales and marketing campaigns.
And that's why Scout decided to build Audience Profiles, so that with the click of a button, you can take all of your lists and turn it into data that you can use to instantly identify which of those contacts fit into your target audience, like "people who are likely to sell a home" or "high income households" or even identify the ideal patient for the grand opening of a Chiropractic office.
Now, using predictive analytics, we take all of this information, and so much more, to make it useful to you when trying to find and engage the right customers.
Name | Age | Interests | Children |
Address | Education Level | Income | Homeownership |
City | Gender | Lifestyle | Mortgage Info |
State | Occupation | Credit Score | Hobbies |
Zip | Ethnicity | Car Type | Birthdate |
We also made it SIMPLE, so all you don't have to worry about building algorithms or target lists - or even having choosing the right audience - everything is pre-loaded in the campaign that you choose!
You'll also have the ability to further narrow down your criteria, with industry specific filters. And if you want to exclude anyone that's already in your contacts, just check the option and you're good to go.