In today's competitive real estate market, agents need to stay ahead of the game by utilizing cutting-edge AI tech tools for lead generation. After comprehensive research and evaluation, we have handpicked the ultimate must-have AI tech tools that will propel your business to new heights. These tools are specifically designed to deliver superior leads sourced from online ads, social media platforms, MLS databases, brokerage/listing sites, and more, leading to increased home sales and enhanced commission opportunities.
We have meticulously chosen these top real estate lead generation companies based on their exceptional features, competitive pricing, and rave reviews from fellow industry professionals. The crucial factors of lead quantity, quality, and variety have also been taken into consideration meticulously. By incorporating the following AI tech tools into your business strategy, you will maximize your potential for success.
The 7 Must Have AI Tools For Real Estate Lead Generation
Best For Image Creation: Midjourney
Best For Building A Personal Avatar: Synthesia
Best For Podcast Editing: Descript
Best For Creating Presentations: Tome
Best For Creating Social Media Video Content: Lumen5
Best For Transcribing Zoom / Meet Notes: Supernormal
Best For Lead Generation and Email Marketing: Scout
Best For Image Creation: Midjourney
Top Features:
Midjourney is an AI text-to-image generator that can create stunning, realistic images. Real estate agents can use Midjourney to create 3D renderings of properties, generate marketing materials, and even help clients visualize their dream homes.
Why We Chose It:
First, Midjourney's images are incredibly high-quality. They're often indistinguishable from real photos, and they can be used to create stunning visuals for a variety of purposes.
Second, Midjourney offers a wide variety of styles. You can use Midjourney to create images that are realistic, abstract, or anything in between. You can also use Midjourney to create images that are inspired by specific artists or artworks.
Third, Midjourney gives us a lot of creative control. We can use prompts to specify the details of the image, such as the subject matter, the style, and the mood. This allows us to create images that perfectly match our vision.
Finally, Midjourney is easy to use. We can simply type in a prompt and Midjourney will generate an image. This makes it a great tool for both beginners and experienced users.
Overall, we love using Midjourney because it's a powerful, versatile, and easy-to-use tool that can help us create stunning visuals for a variety of purposes.
✅ Midjourney Pros | ❌ Midjourney Cons |
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Cost: $
Best For Building A Personal Avatar: Synthesia
Top Features:
Realistic avatars and voiceovers, as well as its wide range of features, including custom avatars, gestures, and voice cloning.
Why We Chose It:
Synthesia is a powerful AI tool that can create interactive videos with realistic avatars and voiceovers. This makes it a valuable tool for real estate agents who want to create engaging and informative content for their website, social media, and marketing campaigns.
Here are some specific ways that real estate agents can use Synthesia:
Create virtual tours: Synthesia can be used to create virtual tours of properties, which can be a great way for potential buyers to see a property without having to visit in person.
Generate marketing materials: Synthesia can be used to generate marketing materials, such as flyers, brochures, and social media posts. This can help real estate agents to reach a wider audience and generate more leads.
Give presentations: Synthesia can be used to give presentations, which can be a great way to educate potential buyers about the benefits of a particular property or neighborhood.
Answer questions: Synthesia can be used to answer questions from potential buyers, which can help to save time and improve the customer experience.
Overall, Synthesia is a powerful tool that can help real estate agents to create engaging and informative content that can help them to grow their business.
✅ Synthesia Pros | ❌ Synthesia Cons |
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Cost: $$
Best For Podcast Editing: Descript
Top Features:
Create, edit, and share videos and audio recordings. It has a variety of features that make it easy to use, including transcription, editing, and collaboration.
Why We Chose It:
If you're into podcasting, you know how hard it can be to get it all right in one take. Descript gives you more flexibility and lets you edit text to speech using your own voice!
As a bonus it even removes your "uhms" and "ahs".
Descript is an all-in-one video and audio editor that was designed from the ground up for creators to produce high-quality content more quickly and easily. Their transcription and editing features are particularly powerful, and their collaboration tools make it easy to work with others.
Descript's strengths:
Transcription: Descript's transcription feature is incredibly accurate, and it allows us to edit our videos and audio recordings without having to listen to them again. This is a huge time-saver, and it helps us to produce more polished content.
Editing: Descript's editing tools are very intuitive and easy to use. We can easily cut, copy, paste, and delete segments, and we can add text, images, and music. This gives us a lot of creative control over our content.
Collaboration: Descript's collaboration tools make it easy to work with others on our projects. We can share our projects with others, and we can make changes to our projects together. This is great for getting feedback on our work and for creating content more quickly.
Descript's weaknesses:
Overall, we are very happy with Descript. It is a powerful tool that has helped us to produce high-quality content more quickly and easily. We would highly recommend Descript to any creator who is looking for an all-in-one video and audio editor.
✅ Descript Pros | ❌ Descript Cons |
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Cost: $$$
Best For Creating Presentations: Tome
Top Features:
With Tome, you can create powerful stories using any type of content, including live embeds, prototypes, 3D renderings, and more. The frictionless drag-and-drop creation process lets you focus on your idea and trust Tome to take care of the rest.
Why We Chose It:
A clean and intuitive interface: Tome's interface is clean and easy to use, even for non-technical users. You can easily drag and drop elements to create your presentation, and the app provides helpful tooltips to guide you along the way. A wide variety of presentation templates: Tome offers a wide variety of presentation templates to choose from, so you can find the perfect one for your needs. Whether you're creating a presentation for work, school, or a personal project, Tome has a template that's right for you.
A variety of features to help you create engaging presentations: Tome offers a variety of features to help you create engaging presentations, including:
Slide transitions: You can choose from a variety of slide transitions to add visual interest to your presentation.
Animations: You can add animations to your slides to make them more dynamic.
Media integration: You can easily integrate media, such as images, videos, and audio, into your slides.
Collaboration features: You can collaborate with others on your presentations, so you can get feedback and work together to create the perfect presentation.
A variety of export options: Once you've created your presentation, you can export it in a variety of formats, including PDF, PowerPoint, and HTML.
Overall, Tome is a powerful tool that can help you create engaging and professional presentations. If you're looking for an easy-to-use presentation builder with a variety of features, then Tome is a great option.
✅ Tome Pros | ❌ Tome Cons |
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Cost: $
Best For Creating Social Media Video Content: Lumen5
Top Features:
Lumen5 creates impactful, engaging videos from your existing content — so you can make video a regular part of your marketing strategy.
Why We Chose It:
Lumen 5 is an online video creation platform that helps users create engaging and professional videos without any prior video editing experience. Real estate agents can use Lumen 5 to create a variety of videos, including:
Property listings: Lumen 5 can be used to create short videos that showcase properties for sale or rent. These videos can include footage of the property, as well as testimonials from past clients.
Marketing videos: Lumen 5 can be used to create longer videos that promote a real estate agency or its services. These videos can include interviews with agents, testimonials from clients, and information about the agency's specialties.
Educational videos: Lumen 5 can be used to create videos that educate potential buyers or sellers about the real estate market. These videos can cover topics such as how to find a good agent, how to negotiate a price, and how to close a deal.
Lumen 5 is a powerful tool that can help real estate agents to reach a wider audience and generate more leads. The platform is easy to use and affordable, making it a great option for agents of all levels of experience.
✅ Lumen5 Pros | ❌ Lumen5 Cons |
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Cost: $
Best For Transcribing Zoom / Meet Notes: Supernormal
Top Features:
Automatically record and transcribe meeting notes for video calls on Zoom or Google Meet. Summarize upshots and quickly recap meetings.
Why We Chose It:
Automatic transcription: Supernormal automatically transcribes your meetings, so you can focus on the discussion and not have to worry about taking notes. The transcription is accurate and can be easily searched, so you can find the information you need quickly.
Action items: Supernormal allows you to create action items from your meetings. You can assign action items to team members, set due dates, and track progress.
Meeting summaries: Supernormal creates meeting summaries that you can share with team members. The summaries include the key points of the meeting, action items, and any decisions that were made.
Collaboration: Supernormal allows you to collaborate on meeting notes with team members. You can share notes, leave comments, and edit notes in real time.
Export options: Supernormal allows you to export meeting notes in a variety of formats, including PDF, Word, and HTML.
Overall, Supernormal is a powerful tool that can help you record, transcribe, and collaborate on meeting notes. It is a great option for teams that want to save time and improve their meeting efficiency.
Here are some additional benefits of using Supernormal:
It saves time: Supernormal automatically transcribes your meetings, so you don't have to spend time typing up notes. This can save you hours of time each week.
It improves accuracy: Supernormal's transcription is very accurate, so you can be confident that your notes are accurate. This can help you avoid making mistakes and can save you time in the long run.
It improves collaboration: Supernormal allows you to collaborate on meeting notes with team members. This can help you get everyone on the same page and can improve communication.
If you are looking for a powerful tool to help you record, transcribe, and collaborate on meeting notes, then Supernormal is a great option. It is easy to use and can save you hours of time each week.
✅ Supernormal Pros | ❌ Supernormal Cons |
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Cost: $
Best For Lead Generation and Email Marketing: Scout
Top Features:
Automatically identify leads in your target market and automatically reach out to them with high performing email campaigns.
Why We Chose It:
Scout takes the power of both data and AI and makes it actionable to help grow revenue and increase client engagement. It's the only platform that is built to quickly find both property and home data as well as contact information and launch personalized campaigns in 15 minutes or less!
What sets Scout apart is how simple it is to get complex marketing and prospecting campaigns launched in no time at all - and that's because Scout is built with specific industries, like Real Estate, in mind.
In a competitive landscape where homeowners have a range of choices, Scout gives agents a distinct advantage to be able to proactively reach out while others in the market may wait for a lead to arrive.
Scout's predictive analytics revolutionizes the way real estate agents operate, offering a powerful tool that turns data into opportunities. Embrace the future of real estate marketing with Scout and unlock the key to success in an ever-evolving industry.
Here are some of the benefits of using Scout:
It helps you stay consistent with your outbound: Scout gives you the ability to put your email outreach on autopilot, so you can set it and forget it.
It helps you market your business: Scout offers a variety of marketing tools, such as email marketing and a full creators Playground with templated sales and marketing prompts, to help you cut down on the number of "1,000 of the best prompts" guides you have to download.
Built in analytics: Scout keeps all of the analytics behind the scenes so there's a limited amount of dashboards and tracking that you need to keep track of.
✅ Scout Pros | ❌ Scout Cons |
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Cost: $$$
FAQs
How much does access to AI cost?
Most platforms are generally available for free, some charge around $25/Mo., and others can be as high as $1,000/Mo. or more. It really depends on what you are looking for. Large Language Models (LLM's) like Google's Bard, OpenAI's ChatGPT, and Facebook's LLaMA generally have free tiers, while ChatGPT charges for access to their best models and additional functionality. Platforms that generate video will tend to be on the more expensive side, and the more functionality, the more expensive.
When starting out, you may want to find the model that will help you achieve your goal - just because it's free doesn't mean it will work for you!
Should I take a course in AI or buy a book of prompts?
Absolutely not! Unless your goal is to teach AI or become well versed, most platforms today will provide a solution that should be easy enough for you to accomplish your goals without needing to spend hours learning about a new technology.
If you do want to take courses, Google offers a 10-class package free of charge and there is generally enough information available on the internet.
When it comes to courses that will teach you to use AI for a particular purpose, we think that there is certainly enough value there to warrant enrollment. However, the days of prompt books are long gone (and good riddance)!
Who has the best AI model?
It depends! AI can be used for so many different purposes - Marketing, Sales, Analytics, Coding, Imagery, Etc. - that each model may outperform another for a specific use case. Our advice is to understand what you want to use AI for and find a tool that has been built specifically for that.
Closing Thoughts
The age of AI is here and it's already being put to work in ways that have not even come to light yet. Dismissing AI as a gimmick or as something that will remove the personal element of sales, marketing, artistry, or relationships is similar to the auto companies that continued to build cars by hand in the name of craftsmanship. While AI will not put anyone out of business today, those who do not adopt it will be put out of business by those who have learned to harness its power.
We would love to hear your thoughts on this article and others. Your feedback is important to us, so please feel free to share your thoughts with us at hi@trustscout.com!