Every few months, a new headline drops telling us that AI is here and it's going to make a new profession obsolete. But like all technology that's come before it, AI is just another tool that makes things easier (albeit different) when used the right way.
See, when new technology comes along, we have two choices: 1) we can ignore it and watch it surpass us, or 2) we can adapt and thrive.
By way of example, the Industrial Revolution didn't end skilled labor forces, but it did force a path: many artisans had to find a way to craft higher quality goods or to figure out a way to mass produce them - and for many, fortunes were made.
Today, we find ourselves at a similar crossroads, when it comes to sales and marketing.
We have technology that is capable of automating the research and repetition of collecting data, analyzing that customer data to provide personalized recommendations, scripting messaging, and even putting creating custom imagery (this part still needs work) all in real time!!!
Whether we like it or not, AI is here, and it's going to make life mucchhh easier for those that choose to adapt.
While it may be hard to keep track of all of the new bells and whistles, we tested out some of the newest tech that you can adopt now.
Can AI help me find my ideal customers?
Everyone wants more customers. And, unless it was the day before your retirement, you've probably never turned away an ideal client. So, how can technology help?
If you know who your ideal customer is, automating repetitive tasks, such as researching them is actually pretty simple. For examples, if you knew that you had 30%+ close rate with a certain type of customer, say it was "women who live within a 4-mile radius that work full time and also have children" then you would probably do everything you could to narrow down that target list.
Well, with data, you can find out information about consumers in just seconds and if you have their addresses, mapping them even becomes even easier.
We took a look into all of our databases to see how narrow of a search we could craft. And by combining a few big-data sets, we were actually able to find a few needles in some massive hay fields.
Take a look - over 600 data points - that span everything from the type of HVAC used in a home to political affiliations, languages spoke, hobbies, kids ages and pets.
All that was left to do was to sort and filter, and we instantly were able to find exactly who it was we were looking for, just based on a description.
But, can AI draft a marketing campaign for me?
Now, here is where things start to get interesting.
The advances made in Natural Language Processing (NLP) over the years have almost been startling. With technologies like GPT-3 (Generative Pre-trained Transformer 3), deep-learning that produces human-like text, the results have been so good that it's even got some Google developers fooled.
As long as you know who you're marketing to, all you have to do is give a command to the AI and you'll have a marketing campaign or a blog post in seconds tailored to them in no time.
To show you how it works, we started with a pretty basic command of "Write an introductory email to a neighbor letting them know I'm a real estate agent." As you can see, the results weren't half-bad, but with more data points, the results get even more impressive.
TEASER: Keep up with our blog to find out how AI-driven content stacks up against the best copywriters in the nation. You might be surprised at the results...
That's cool, but I bet AI can't put together creative marketing for me...
If things got interesting with natural language, they're about to get pretty wild with DALL-E. Using a natural language description, DALL-E (no, not Dali) can put together images and art.
Looking for an infographic or inspiration for a flyer? Just give the AI a command like "an infographic for rising property values in my town" or "put together a flyer for a property listing."
Need a robot made of wood for a new marketing campaign?
How about a tomato sandwich made of yarn that looks like pasta?
The possibilities are truly endless.
Sure, some of these might look like what ET might submit in his freshman year marketing class... but, give it a year and AI won't just look better, it will actually be able to string together all of the processes for you and even send your marketing.
How can I get access to all of this technology?
The good news is that you don't need to go back to school to get an engineering degree. All you need to do is figure out the best way to incorporate this technology into what you're already doing on a daily basis, so that you can save time and money.
Platforms like Scout take the best of the best technologies available and let you apply them to your business, making it even easier for you to automate research, script a new marketing campaign, or automate the delivery of your message to your ideal customers.
While things may seem like they're moving fast, there are companies out there, like Scout, that are making it easy to incorporate these new technologies into your day-to-day. Just ask how!