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Create and Market a Virtual Open House to Generate New Leads with Highnote

BY MARK CHOEY, CEO HIGHNOTE

Revolutionize the way you market your open houses with Mark Choey, the visionary founder of Highnote, in this masterclass.

Mark, started off his career, not just as an agent, but the #2 condo salesperson in San Francisco. He then founded and built Climb Real Estate into one of the top independent brokerages in the nation before selling it to Realogy.

Discover his secrets to crafting and marketing stunning open house collateral that captivate clients and how to use those materials to generate more leads.

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The Action Plan

1. Create Your Highnote Listing Presentation: Log into Highnote and select one of their hundreds of easy-to-use marketing templates.


2. Build Your Open House List of Local Neighbors: Use Scout's map drawing tool to find local neighbors to invite to the Open House.


3. Launch the "Open House Marketing with Highnote" Campaign: The "Open House Marketing with Highnote" email template is the simplest way to invite neighbors to a local Open House, while giving them the option to attend virtually. Once you launch the campaign, you'll start getting notifications of opens and clicks to see who attends.


👉 Get the Open House Template

4. Following Up: Whether you follow up via email, phone, text, or a pop-by, you'll be able to reference the Open House invitation and the email campaign.


5. Social Media Engagement: Join local Facebook groups and connect with homeowners from your target list. Send friend requests and share your Highnote listing - it's a great way to reach out to the local community (who are probably already stalking it on Zillow).

Expert Insights

Door knocking is a powerful way to connect with homeowners and generate new leads. Follow these best practices to maximize your success: 


  • Dress Professionally: Wear business attire to make a good first impression. 

  • Choose the Right Time: Visit during times when people are likely to be home, such as early evenings or weekends. 

  • Offer Value: Share useful information, such as market trends or recent sales in the neighborhood. 

  • Ask for Referrals: Even if someone isn’t interested in selling, they might know someone who is.

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