Turn Past Sales Into New Listings Through Email (KPDD)

1. Pull Up a List of Local Homeowners: Start by pulling up to 350 homeowners who live closest to an address using Scout's 🕵 homeowner lookup tool (the Closest to address segment is built just for this purpose).

2. Personalize the "Just Sold Email" Campaign: The Just Sold Outreach email template is the closest thing to a digital Just Sold letter. By personalizing it at getting to local owners' email inboxes you connect and show that: 1) You are already experienced and successful in the area, and 2) You have information or insights around buyer activity or pricing that they do not. This is an easy way to demonstrate value.

👉 Get the KPDD "Just Sold" Email Template

When building your signature block, remember to include the KPDD website (formatted as https://kpdd.com/firstlast.

3. Create an Updated Market Report or Record a Video: You can use tools like Test the Market to create written or video content announcing strong buyer interest in the area or updated pricing trends. Be enthusiastic and clear about the unique opportunity for homeowners who may be looking to sell or take advantage of the recent sale. You can create individual videos using Loom or a single evergreen video posted to YouTube.

4. Post the Content on Social Media and Facebook Groups: Posting on personal and business social media channels and in local neighborhood Facebook groups will reach a broader audience than just your targets in Scout. Engage with comments to build relationships.

5. Connect on Social: Request to connect on LinkedIn and FB and invite your new contacts to join the existing local groups.

6. Filter Contacts Who Opened Your Email: Download a list of contacts who opened your "Just Sold Email" campaign email. If you're not going to call everyone in the campaign, you should at least focus your efforts on these warm leads for better conversion rates.

7. Leave a Handwritten Envelope with Your Logo: Send handwritten notes with your business card to those who opened your email. Include a brief note about the neighborhood pricing report or buyer activity. Include your contact information to leave a lasting impression.

8. Push for a Facetime or Record a Loom: When you get on the phone, mention that you know the client well and you don't want to waste anyone's time. Push for a Facetime walkthrough, so you can start building rapport in a low-stress environment.

9. Follow up With Another Scout Campaign: After you've sent your first campaign, following up with a second to introduce a home valuation update newsletter or tool, like Real Scale, can be a great way to keep new leads in the funnel. You might want to try one like the Home Valuation Service Introduction email for this purpose.