Testimonial Marketing Mastery: Amplify Your Reach with Testimonial Tree
BY BRIAN SCHOEDEL
Brian Schoedel, the visionary behind Testimonial Tree, has revolutionized how businesses leverage customer feedback.
With a deep understanding of reputation management and a commitment to empowering professionals, Brian helps clients amplify their success stories to build trust and credibility.
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The Action Plan
1. Collect Testimonials: Use Testimonial Tree to gather and organize testimonials from satisfied clients. Ensure each testimonial is detailed and highlights your strengths as a real estate agent.
2. Select the Best Testimonials: Choose testimonials that best represent your expertise and the positive experiences of your clients. Aim for testimonials that mention specific neighborhoods or types of properties you specialize in.
3. Create a Distribution List with Scout: Use Scout to build a targeted distribution list. Focus on local neighborhoods where you want to generate more leads. Scout allows you to segment your list based on location, ensuring your testimonials reach the right audience.
4. Craft a Compelling Message: Write a message that introduces the testimonial and explains why it’s relevant to the recipient. Highlight the neighborhood or property type mentioned in the testimonial to create a personal connection with the recipient. Scout’s email templates can help streamline this process.
👉 Use the 5-Star "Testimonial Tree Template" To Send Your Neighbors
5. Distribute the Testimonials via Scout: Send your selected testimonials to your distribution list using Scout. Leverage Scout’s features to schedule follow-ups or send reminders, ensuring that your message stays top-of-mind for potential clients.
6. Follow Up: Monitor the opens on your testimonial campaign through Scout’s analytics. Send follow-up messages, make phone calls, or send personalized notes.
Expert Insights
Prioritize Authenticity: Always ensure that the testimonials you collect and share are genuine. Authentic testimonials resonate more with potential clients and build long-term trust.
Diversify Your Testimonials: Highlight different aspects of your service by collecting a variety of testimonials. For instance, use some that focus on your negotiation skills, others on your local market knowledge, and some on your customer service.
Regularly Update Your Testimonials: Keep your testimonial pool fresh by regularly asking for feedback from recent clients. Updated testimonials show that you’re consistently delivering excellent service.
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