Structure of The Outbound Cold Call
BASED ON PRINCIPLES BY GRANT CARDONE
Grant Cardone is a renowned sales trainer, author, and entrepreneur known for his high-energy approach to sales and business.
He is the founder of Cardone Training Technologies and has authored best-selling books like The 10X Rule and Sell or Be Sold.
Cardone’s 10X philosophy emphasizes setting massive goals and taking massive actions to achieve extraordinary results.
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The Action Plan
1. Load Your Contacts: Start by making a list of 200 Likely Movers in your target area. You can use a list you already have or the Scout Recipient Segment link above to build your outreach list.
2. Send Your First Scout Email: Send the Grant Cardone Style "I Have a Buyer" Outreach email template to your list. This email is designed to introduce yourself and uncover potential opportunities for collaboration. Make sure to personalize it to increase engagement.
3. Follow Up with a Phone Call: After sending the email, follow up with a phone call to reinforce your message and gauge interest. Use the qualifying questions from the email to guide your conversation and gather more information about their situation and needs.
4. Door-Knocking: Identify the 20 closest homeowners on your list and knock on their doors. Introduce yourself, mention the email you sent, and offer to discuss how you can help them sell their home. Building face-to-face rapport can significantly increase your chances of success.
5. Social Media Engagement: Join local Facebook groups and connect with homeowners from your target list. Send friend requests and invite them to join relevant groups. Share valuable content and engage with group members to build your presence and trust within the community.
Expert Insights
Execute each step with 10X intensity. Treat every action as if it’s the most crucial part of your strategy. Load your contacts like you’re building a goldmine, craft emails with compelling, bold messages, follow up with relentless persistence, door-knock with undeniable enthusiasm, and dominate social media with high-value content. Your energy and commitment will set you apart from the competition and drive massive results.
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