Leveraging Buyers To Win More Listings

1. Identify Your List of Owners for Outreach: Let's kick things off by pulling up a list of owners. Using my 8 x 8 strategy (reaching out to 8 people by 8am), if you identify 8 new owners each day, you'll have over 2,900 new leads in your CRM to contact each year! You can use social media platforms like Facebook, Instagram, LinkedIn, traditional networking or Scout's 🕵 homeowner lookup tool. If you're split between a few areas, focus on the fastest rate of sale, highest average price point, and barriers to entry (what does the competition look like?).

2. Craft Your Buyers Representative Preparation Email: Using the strategies in our Buyer Representation Mastery Masterclass, you can craft and email listing the five steps that buyers should take as they prepare to buy real estate in the coming year. We've included all 5 steps in The "Marki Lemons Buyer's Representative Email" in Scout to make it easy!

👉 Get the "Marki Lemons Buyer's Representative Email"

3. Launch Your Scout Campaign with Impact: Now it’s time to fire up your outreach. You'll want to start with 8 owners / day for maximum impact! Scout can automate this entire process for you, so you can load your entire month and let the campaign drip over time.

You'll also be able to automate a second follow-up to anyone who doesn't reply.

4. Listen for FORD Activities: For everyone in your database, new or old, utilize Social Selling to monitor what's going on in your sphere's lives. This is anything related to Family, Occupation, Recreation, and Dreams. If you hear anything, shoot out a friendly message or text - and if they're not active, you can always use birthday, home anniversaries, or the RemarkiTable marketing calendar themes.

5. Provide Additional Value: Follow up with additional resources like a list of homebuyer down payment assistance programs or information that clarifies how buyer representation works in a post-August 17th world.