Mastering Prospecting: 5 Proven Steps to Close More Seller Deals
BY STEVE STRICKHOLM
Steve Strickholm and his company KnowledgeDNA or KDNA, over the past 15 years have worked with major Real Estate companies, brokers and agents from BHHS, KW, Colwell Banker, EXIT and many others.
KDNA is the only Real Estate Technology Company that combines Potential Seller Lists and Email programs from Scout, with KDNA’S own Power Contacting and Accountability Goal Tracking technology. The result: Be First to Market with Scout Lists and Email Service, then Convert High-Value Prospects at THREE TIMES the speed of your competitors using KDNA Power Contacting and Results Tracking software.
Steve and KDNA have presented multiple national webinars for Kaplan/Dearborn and provided in-person trainings at numerous conferences to increase the effectiveness and efficiency of Agents’ production.
Edit email template
The Action Plan
1. Create Your List of Potential Future Sellers to Contact: Sellers usually start thinking about selling their home 3 to 6 months before signing a Listing Agreement. By using Scout's 🕵 homeowner lookup tool you can identify with accuracy the likely hood of Owners becoming Sellers within this critical and short, time-period of opportunity.
2. Utilize Our Potential Sellers Pre-prepared Email program: Target your Future Sellers Contact List in Scout by using the Pre-prepared Emails and marketing program that we have already created for you.
3. Launch Your Scout Email Campaign to Identify High-Value Prospects: Find out who is truly interested in the potential sale of their home! Your POTENTIAL SELLERS emails will be monitored to identify who has opened your emails, and also who has responded as well. You'll also be able to automate a second follow-up to anyone who doesn't reply.
4. Convert High-Value Prospects into Live Conversations and Appointments: Now it’s time to Convert your Potential Seller Prospects into Clients with the KDNA Power Contacting program. Simply upload your High-Value Prospects identified from your Scout Contact List and Email Program – Email Opens and Responses – into the KDNA Power Dialer. KDNA will now Automate your calling, tripling your Prospecting results, while leaving voicemails, tracking follow up dates and activities – all with the press of One Button. Contact 3 Times more Prospects and set 3 Times More Appointments with Less Time and Effort!
5. Automatically Track Your Sales Activity Results: KDNA Power Contacting program Automatically synchs with the KDNA Goal Tracker software program. All of your Power Contacting results – number of calls, live conversations, not yet interested, call backs and appointments set – Synch with no effort on your part into the KDNA Accountability program. Receive Daily Email Updates on progress towards your weekly prospecting goals. Access the KDNA Weekly LIVE Group Coaching program – and be first in line to build the trusting relationships that result in Listing Agreements!
Expert Insights
Here Are My 3 Secrets for Maximum Success in Real Estate
SECRET 1: Your Income is Hiding in Your Contacts
The more people you talk to, the more deals you’ll close. It’s all about creating opportunities, and every conversation counts. Forget perfection—focus on progress and start more conversations today.
SECRET 2: Know Who’s Ready to Sell
Success isn’t about casting a wide net; it’s about being strategic. With Scout’s Likely Listings tool, you can identify sellers in your neighborhood, saving time and putting your energy where it really matters.
SECRET 3: The Phone is Your Superpower
Leads alone don’t grow your business—conversations do. Use the 4X Contact Accelerator to build genuine connections. The secret? Pick up the phone, talk to the right people, and watch your business thrive.
Search for contacts