The AI Advantage: Convert Homeowners Into Listings Using Property Reports
BY ZACH GORMAN
Zach Gorman operates at the bleeding edge of proptech and has raised millions of dollars from top venture capitalists.
His technology is used religiously by thousands of top-performing agents to stand out from the competition and provide unique value to clients.
In Zach’s Action Pack, you’ll learn how to leverage RealReports, his AI “Carfax for Homes,” to attract high-quality buyer leads with just a click.
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The Action Plan
1. Identify Your List of Likely Movers: Make a list of 250 Likely Movers in your target area using Scout's 🕵 Likely Mover lookup tool.
2. Launch the “AI Carfax for Homes” Campaign: Attract potential sellers with RealReports’ comprehensive property data about their home and neighborhood. Everyone wants to know what they don’t know–Zillow utilized their Zestimate to become the top real estate website in the country. Now you can leverage the same strategy, but on steroids.
3. Send a RealReport: Once interested leads reply to your outreach, send them a Seller tier RealReport for their property.
4. Turn on Lead Capture: When you send the RealReport, turn on the lead capture feature to receive real-time activity, including how often they view the report and what questions they ask Aiden, the AI property advisor built into their report.
5. Follow-Up Fast: Use the AI insights you receive to follow up with personalized, relevant messages to your seller leads to demonstrate your value, efficiency, and expertise.
Expert Insights
Embrace AI: Artificial intelligence is transforming the industry, and it's here to stay. Real estate agents who utilize AI tools are beginning to outperform those who do not. Leverage AI to stay competitive and enhance your service delivery.
Speed to Lead: The real estate market moves rapidly, changing by the second—not by the hour or day. It's crucial to respond promptly. Enable email notifications on both your phone and computer. Quick responses not only demonstrate your dedication but also significantly increase your chances of securing new clients.
Identify Your Anti-Customer: Understanding who your anti-customer is can be as vital as knowing your ideal customer. If a prospect consistently wastes your time, avoids giving clear intentions, or disappears for days or weeks, it’s time to shift focus. Place them on a "cool prospects" list to receive bulk messages periodically, but concentrate your efforts on engaged prospects who show genuine interest.
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