Create A Bidding War For Your Listing - Every Time - With Final Offer
BY NATHAN DART
Nathan Dart, a 2nd generation Broker/Owner and award-winning real estate agent, founded Dart Homes in 2001.
Renowned for leveraging cutting-edge technology, he joined Final Offer as Senior Vice President in 2023 to promote a more transparent and competitive real estate process.
Leverage his Masterclass to learn how he 10x the reach of his listings and consistently sells his properties over market-value using Final Offer and Scout.
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The Action Plan
1. Prep Your Listing: Publish your property listing on Final Offer.
2. Target Local Homeowners:Â Use the Local Homeowners segment and search the listing's zip code, or draw a custom location using Scout's mapping tool, to build your neighborhood outreach list 200 - 350 is a great number to start with.
3. Launch Your Nosy Neighbor Campaign: The goal is to create buzz around your listing by tapping into the natural curiosity of neighbors, encouraging them to check out the property and spread the word, which could lead to a bidding war. The Final Offer campaign injects transparency and the competitive nature of Final Offer, inviting them to watch how the bidding unfolds.
👉 Start Using the Final Offer Template & Drive More Bids
4. Follow Up with a Phone Call: After sending the email, follow up with a phone call to reinforce your message and gauge interest. Use the qualifying questions from the email to guide your conversation and gather more information about their situation and needs.
5. Door-Knocking:Â Identify the 20 closest homeowners on your list and knock on their doors. Introduce yourself, mention the email you sent, and offer to discuss how you can help them sell their home. Building face-to-face rapport can significantly increase your chances of success.
6. Social Media Engagement:Â Join local Facebook groups and connect with homeowners from your target list. Send friend requests and invite them to join relevant groups. Share valuable content and engage with group members to build your presence and trust within the community.
Expert Insights
You can include any number of CTAs with the Final Offer campaign. While the template invites a neighbor to check out the listing, you can also encourage them to attend an open house, share the information with others, or even submit a bid.
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