Cracking the Conversion Code: The Ultimate Lead Generation Guide

1. Pull contacts from Scout: Get a list of 350 all neighbours from Scout

2. Create Your Landing Page: Start with a clear and concise headline that directly reflects the value you offer. Make the design visually appealing but simple, ensuring that all elements—headline, testimonials, CTA, and form—are aligned to guide the visitor toward conversion. Keep distractions minimal by removing unnecessary links, and consider using a compelling image or video that grabs attention immediately.

Remember, the effectiveness of your landing page lies in its simplicity and focus. Ensure that all crucial information is “above the fold,” so visitors can act without needing to scroll!

For crafting the perfec landing page, discover the 9 key elements every landing page should include in Chris Smith’s "The Conversion Code."

3. Launch Your Scout Campaign: Launch your Scout campaign to drive traffic to your landing page. Utilize Scout's data points and merge codes to personalize your email campaigns. Studies show that this level of personalization can lead to dramatic increases in open rates, clicks, and replies.

👉 Get the "The Conversion Code Email"

4. Follow Up with a Call: If you want to crack the conversion code, you’ve got to pick up the damn phone. Email alone won’t cut it, especially for services or high-ticket products. Use email to identify who’s ready for a conversation. After sending your campaign, block off time to call leads who opened or clicked your email—these “hand-raiser” leads are practically begging for a follow-up.