The Three Secrets to Cold Calling Success
BY AARON WITTENSTEIN
Every time Aaron Wittenstein picks up the phone, he lands new listings.
Lucky for us, he’s ready to share exactly how he does it.
In Aaron's Action Pack, you’ll learn the art of using Scout to crush the cold call, i.e. how to use the combination of email and phone to build revenue-generating relationships.
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The Action Plan
1. Get a List of Neighbors: Add the exact address of the home you just sold and pull the closest properties. Neighbors are more likely to be familiar with the previous owner, making your outreach more relevant. You can draw on Scout’s Map to be very specific in your area.
2. Launch the “Just Sold: Outreach” Campaign: Mention recent sales to establish your reputation and connect with neighbors. This tactic can create interest and open up opportunities for dialogue. Remember to adjust your tone based on location—New Yorkers might appreciate a direct approach, while Floridians might prefer a friendlier touch!
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3. Get on the Phone: The first 20 seconds of any call are the most important. You have only a brief moment to make an impact. Start with a simple introduction: their first name, your first name, the name of your company, and then ask how they’re doing today. For example:
Matt,
Aaron Exp Realty.
How are you doing today? Their response to “How are you doing today?” will give you a glimpse into their personality and mood, helping you guide the rest of the call accordingly. More about How to Nail the First 20 Seconds
Expert Insights
Feed your mind. To combat a negative mindset and boost your productivity, start your day with positive input. Listen to motivational content while you go through your morning routine—whether at home, at the gym, or walking the dog. Follow up with a workout to get active, spend quality time with family to shift your focus, and always show up consistently. Your presence can make a significant impact, even on challenging days.
More about How to Change a Negative Mindset
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